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An expert at artfully amplifying the ideas of others. A professional artist in the fields of marketing and advertising with constant circulation of print designs in markets across the country for that past decade. This work was preceded and overlapped by award-winning advertising design, editorial layout design, editorial illustration and art direction, culminating in three editorial art-directorships for The Tucson Weekly Inc., New Times Inc, and Times Media in Arizona. This career has a backbone of graphic arts and is the process basis of current work. It also spanned a time the news industry, the print graphic design along with other content media migrated to digital formats. A formative period that is reflected in the conceptual process and affinity for certain tools and media.
All work is multi-medium, with recent interest in corrugated cardboard construction as canvas and sculptural medium. Early memories of corrugated cardboard are set in the farms and lettuce fields of California. An immigrant son of migrant farm laborers in the early 1970s my sibling and I wandered away time while those old enough worked. Part of every produce harvesting scenario were stacks of produce boxes made of corrugated cardboard. Boredom, imagination and plentiful cardboard. My first boat, first submarine, first fort, my first Apollo space capsule, all made of cardboard. An early memory of a lechugero teaching me to make a knife sheath of board, staples and glue. The knife was the tool of the lettuce harvester. In the hands of a child they appeared as weapons - dangerous. Unforgettable, the taming of that blade with cardboard.
Cardboard has natural beginnings. Some human engineering puts it to countless uses and for the most part lives a life of servitude, often discarded at the end of such service. I like to feel I’m giving a few small pieces an artful retirement. The board will play many and any role in my current work. It is a canvas, a frame, a medium, and tool.
All design is a compromise
you hope can be elevated to fine art.
The energy emitted between
the tension of those elements,
design and art, is where
I find the most soul.
—Hector Jaime Acuña